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Department of Journalism and Mass Communication - Dr.B.R.Ambedkar University,Srikakulam

About the Department

About Programme:-

The department of journalism and mass communication was established in the year 2016, with the state – of – art facilities to train students in the basics of journalism so as to enable them to take up careers in print, electronic and web journalism. The department introduced post graduate diploma programme in June, 2016 with an intake of twenty four students. The first batch pass out students’ secured placements in print and electronic media and some of them joined other social science post graduation courses in different universities. In view of the good response to the course from students and society, the university converted post graduation diploma course into two years (four semesters) Master of journalism and mass communication (MJMC) programme from June 2017, with an intake of 30 students (include six SF).The programme includes print journalism, television production, advertising, public relations, development communication, social media and communication research methods. The department has four full time teachers with hands on experience in media and teaching.

Name of the University :Dr. B.R. Ambedkar University-Srikakulam.

Name of the College :College of Arts, Commerce, Law & Education.

Name of the Department : Journalism and Mass Communication.

Name of the Programme : Master of Journalism & Mass communication (MJMC).

Mode of the Programme :Semester system (with effect from 2017-18 Acdm. year)

Duration of the Programme :The Programme duration is 2 years consisting of 4 Sems..

Level of the Programme :Post Graduation.

Medium of the Programme :English.

Type of the programme :The programme has practical oriented curriculum along with formal teaching cum ICT method, Online mode, Outreach study, Media tours and Community engagements.

Strategic plans, Vision and Mission:

Strategic Plans:

  • To impart training to students in core subjects with stress on moral and ethical aspects of Journalism.
  • To impart training to students to improve communication and language skills this would be helpful in their career.

    • Vision & Mission:

  • To impart training to students to take up challenging careers in the fast changing media industry.
  • The department plans to take up media research and train the students as researchers and communication experts.

    • Long term Goals:

  • The department plans to strengthen the Media Lab, to train students in print journalism.
  • The Department is planning to start a Film Club to screen though provoking national and international movies.
  • The department also intendeds to launch eco club to create environmental awareness among the students.

    • Short term Goals:

  • Department is planning to train the students in use of media technology to enrich their skills.
  • To train students in exposing fake news through search engine Google.

    • Programme Educational Objectives(PEO’s):

    Broadly, the objectives of the course are

    1. To prepare students with hands-on- experience to join media industry.
    2. To enhance theoretical knowledge for making the students develop analytical skills
    3. To prepare them to acquire skills to join the new media industries to be self-reliant

    Programme Educational Outcomes:

    1. Students can join media industry – newspapers/television/Radio and so on
    2. Students can opt for positions in Advertising – Public Relations / Event management and Media consultancy
    3. Students can also join New Media industry as web journalists/ personal blogs and alternative media channels.
    4. Students can also opt for a career in academics as researchers, teachers and media consultants.

    Programme objectives (PO'S):

  • To train the students as professional journalist according to industry needs.
  • To promote quality work culture in the field of journalism and mass communication
  • Train the students with required skills to face the challenges in profession at nationa and global level.

    • Course objectives (CO's)

    1. To Study media functions and different models of communication
    2. To aware the information about reviews and contemporary trends.
    3. The student can study about making of advertisements for different media organizations.
    4. Know how to report on Science and technology
    5. Know the knowledge on responsibilities and functions of AIR
    6. Give a comprehensive view of the Indian Constitution
    7. Enlighten the student about the editorial setup, functions and duties of editorial staff
    8. To provide the knowledge on role of Press council of India in present context.
    9. To aquire the Women role in media and identify the women journalist problems in media
    10. The learner can know about the role of media in inter cultural communication

      11. Succession List of Co-ordinators of the Department:

      S.No Name of the Professor Period
      From To
      01 Dr. ReddyTirupathi Rao July 18th, 2016 Sep 25th, 2017
      02 Dr.G.L.V.Prasada Rao Sep 26th, 2017 Sep 29th, 2018
      03 Dr. ReddyTirupathi Rao Sep 30th, 2018 Sep 24th, 2019
      04 Dr.G.L.V.Prasada Rao Sep 25th, 2019 Till Date

      Succession List of Chairman, Board of Studies (BoS):

      S.No Name of the Professor Period
      From To
      01 Prof. P.Bobby Vardhan Oct 4th, 2017 Till Date

      List of the Members of the Board of Studies (BoS):

      S.No Name of the Member Designation
      01 Prof.D.V.R. Murthy Professorin Dept.of JMC, AU, VSP.
      02 Prof.B.Balaswamy Professor in Dept.of JMC, OU, Hyd.
      03 Dr.G.Kondala Rao Asst.Director (News), RNU, AIR, VJY.
      04 Sri L.Ramesh Dist.Public Relation Officer, SKLM.
      05 Dr. G.Sanjeevayya Asst.Prof, Dept. of SW, Dr.BRAU-SKLM
      06 Sri K.Srinivasa Rao News Correspondent, The HinduDaily
      07 Dr. ReddyTirupathi Rao Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
      08 Dr. G.L.V.Prasada Rao Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
      09 Dr.Y.D. Ramdas Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
      10 Dr.P. Padma Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
      11 Student Representative Outgoing Meritorious student
      12 NGO Representative From Community Services
      13 ALUMNI Representative One of the students from Previous bathes.

      List of the Event Organized:

      Number of Seminars, Webinars, Workshops, Spl programmes organized by Dept. of JMC form 2016-17 academic year ….following bellow… (1) 2016-17: One (2) 2017-18: Two (3) 2018-19: Two (4) 2019-20: Two (5) 2020-21: Three

      S.No Topic of the Seminar/Workshop/Webinar In Association With Date of the Conducted
      01 One day seminar on "Media role in the Society" on the eve of National Press Day Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam . 16.11.2016.
      02 One day workshop on "Media and Social responsibilit" Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam collaborated with Dist. Field Publicity (DFP), SKLM, Ministry of I& B, Govt. of India 10.04.2017.
      03 One day Seminar on "Freedom of Press: New Challenges" on the eve of the World Press freedom day Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam.. 03.05.2017
      04 Telugu Basha Dinothsavam Organized by Dept. of JMC, Dr.B.R.A.U. -Srikakulam with Dept. of Telugu, Dr.BRAU-SKLM 29.08.2018
      05 One day seminar on "swatch Bharat Abhyan and Beti Bachao Beti Padao" Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam with Regional Outreach Bureau, Visakhapatnam, Ministry of I & B, Govt. of India. 23.10.2018.
      06 Special Programme on Eminent Editor Garimella Satyanarayan Jyanthi Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam 15.07.2019
      07 Formal Language Founder, Great Scholar Gidugu Rammuthy Birth Anniversary Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam with Telugu Rasayatula Vedika, Srikakulam 29.08.2019
      08 One Day Workshop on "Role of Broadcast media in the area of Development for community" Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam 13.02.2020
      09 One Day Webinar on "New Education Policy- New Opportunities" Organized by Dept. of JMC, Dr.B.RA.U. - Srikakulam with Regional Outreach Bureau, Vijayawada, Ministry of I & B, Govt. of India. 06.08.2020
      10 One day Webinar on "BahumukhaprgnaShali- Gidugu" Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam with Dept. of Telugu, Dr.BRAU-SKLM 29.08.2020
      11 Student Representative Outgoing Meritorious student
      12 NGO Representative From Community Services
      13 ALUMNI Representative One of the students from Previous bathes.

      Course Coordinator

      Dr. G.L.V. PRASAD RAO

      FACULTY NAME DESIGNATION VIEW PROFILE
      Dr. Tirupathi Rao, R Asst. Professor on Contract View
      Dr. Prasada Rao, G.L.V. Asst. Professor on Contract View
      Dr. Ramdas, Y.D Asst. Professor on Contract View
      Dr. Padma, P Asst. Professor on Contract View